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The Effective Marketer

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Marketing Automation is More Than Technology

The Effective Marketer

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it).

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles.

Planning 100
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Is always good to see what’s out there to give you some ideas.