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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

Often, this entails some form of information or product trial intended to help solve the visitor's problem. Together, lead nurturing and behavioral marketing help increase conversions and provide the building blocks needed to move leads along from visitor through to paying customer. 3 Points Necessary to Gain a New Customer.

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9 Benefits of Lead Nurturing

Hubspot

Lead nurturing allows you to develop a relationship with your leads in a timely and effective way, all with an email series you can set up once to run automatically! Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Not yet doing email nurturing of your leads?

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B2B Social Media Strategy - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Podcast: Why sellers don’t have the right tools to help buyers buy - B2B Lead Generation Blog , October 15, 2009. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Developing your Go/No-Go decision tree , October 16, 2009. Mine’s Bigger than Yours! October 27, 2009. Hot Topics.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Here are some ways to keep control over your site so it's working to help you meet your marketing goals. We’re not telling you to become an HTML expert; we just want to help you avoid a fight-or-flight response every time you see some code. Visitors will leave your page faster than they hang up on telemarketers. Keep it in house.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Articles can rank for specific question-based search terms, which can help build authority and brand awareness. WHAT messaging will help them move through each stage of the funnel ? This insight will help you differentiate the prospects from the SQLs, and help prevent sales team members from working leads who aren’t ready to buy.

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Malcolm Friedberg , Principal, Left Brain Marketing. Megan Heuer , Research Director, SiriusDecisions.