Biznology

JUNE 27, 2013

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. So the two formats should act as one, working together to move the prospect along. If they are disjointed—whether through design or copy inconsistency—the momentum is lost.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Biznology

MARCH 28, 2013

Hubspot promotes it. And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

JULY 18, 2012

A high-communication, low-documentation, rapid iteration process designed to provide more frequent, more relevant, and highly measurable, marketing programs. A process for doing marketing that uses small self-sufficient teams to work on projects meant to be completed in a short time-scale. – Mike Volpe, Hubspot.

Planning 80

Planning Enterprise Management Work Management Marketing Management 80