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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

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B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us My point: B2B marketers are looking elsewhere for help generating demand.