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10 Tough Questions to Evaluate Your Target Account List

The Point

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. Marketers can learn where buyers seek content, what topics interest them and what formats are popular.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

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Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer. How Do Buyer Intent Signals Lead to Better Conversion Rates?

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

Research suggests that only 30 to 50% of your data is accurate. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.