Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

ABM in Action

MAY 18, 2023

Instead, “ Bad MQLs Were Always Dead ,” suggests that instead of eliminating the lead altogether, practitioners just need to get rid of bad leads to generate more highly qualified accounts. ABMIA: The research found that the solution to generating high-quality MQLs is to focus on a signal-first approach.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. By continuously monitoring and refining your SEM campaigns, you can strike the right balance between lead generation and cost efficiency, allowing you to capture high-quality leads while managing your budget effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). A higher success rate at the top of the funnel means compounding returns through later stages.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! (a What this really looks like: 2. Intent Data. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Terminus

JULY 25, 2018

how much outreach does it take to generate a quality meeting for sales?), This is where intent and engagement data come in. Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus. Which keywords they’re showing intent for (i.e.,

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Terminus

SEPTEMBER 21, 2017

Jenny Coupe’s team at SOASTA, an Akamai company, started out using account-based marketing to generate demand but quickly realized they had an opportunity to use it for pipeline acceleration as well. “We One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data.

Account Based Marketing 30

Account Based Marketing Sales Cycle Template Top of Funnel 30

DealSignal

JANUARY 25, 2023

By identifying new leads that are similar to your existing successful accounts, you can quickly and efficiently expand your pipeline without having to spend as much time and resources on lead generation. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

OCTOBER 30, 2017

Inbound marketing relies on lead generation — driving as many leads as possible using gated content, events, and so on. ” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84