Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]
Terminus
SEPTEMBER 21, 2017
Jenny Coupe’s team at SOASTA, an Akamai company, started out using account-based marketing to generate demand but quickly realized they had an opportunity to use it for pipeline acceleration as well. “We One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data.
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