Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Engage Leads That Demonstrate Intent . Include a message thanking them for their interest in your content and offering to buy them a coffee while they read.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Martech

FEBRUARY 16, 2022

Example of a Public Live event. The day-to-day process of reaching an interested community. This differentiates it from other investment information sources. Let’s say you invest in one electric vehicle Company like Tesla, you might be interested in Rivian which has an IPO that’s either rumored or happening.

Advertising Channels 98

Advertising Channels Personalization Multi-Channel Paid Search Agency 98

SalesIntel

AUGUST 14, 2023

Retarget with Intent In addition to using B2B display ads for building brand awareness, another powerful mechanism in the market allows you to differentiate between display for branding and display for harvesting demand – much like search. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

NetLine

DECEMBER 18, 2023

Take comparison pages, for example. Intent data can identify the competitors that prospects also consider, so you can utilize competitive take-out messaging to highlight your brand’s key differentiators—such as more robust features, accessible price points, and user experience.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

FEBRUARY 28, 2022

Try to identify the unique differentiators on both sides of the pitch. If, for example, management is concerned about a particular competitor, you can use that in your presentation — highlighting how your proposed solution will give them a leg up on that industry peer. If so, how is it faring with that solution?

Work Management 57

Work Management Marketing Management Lock-In Peer-to-peer 57

Ledger Bennett

MAY 7, 2020

Content Examples: Blog posts, videos, podcasts, helpful articles, etc. Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. Content Examples: Audit, Free trial, access to tools, FAWs, customer testimonial, Demo Request.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

SmartBug Media

SEPTEMBER 9, 2022

Many people differentiate paid media from “free media.” For example, the IT policies of many large enterprises set Bing as a default browser page. Paid media spend scenario example 1: Build Brand Recognition. Paid media spend scenario example 2: Build Brand Recall. Paid Media versus Free Media. This is a mistake.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98