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Why Sales Needs Social Media Engagement Insight

Oktopost

Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. We all know that qualified leads come from a quality audience and marketing teams work hard to use professional demographic data to target the right people by job title, company, industry, seniority, and more.

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Technographics— An organization’s technological profile can now be scraped by companies like Datanyze and BuiltWith.