Adobe Experience Cloud Blog

JUNE 13, 2017

Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. A light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

Passing automatically qualified leads over to the sales team, nurturing leads/customers via branching, dynamic email flows depending on their demographic data. Sending customers an email that contains product information pertinent to each customer based on their previous purchases. Users can set up automated workflows for data normalization.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117