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B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. We're exceptionally creative.

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16 marketing automation platforms your organization should consider

Martech

Passing automatically qualified leads over to the sales team, nurturing leads/customers via branching, dynamic email flows depending on their demographic data. Designed to empower growth marketers to deliver consistent customer experiences, drive product adoption and advocacy. Its parent company Adobe was founded in 1982.