The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?
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APRIL 25, 2023
Features include: Generating new test ideas Automatic traffic allocation to the winning variation Personalizing content according to visitor data (demographics, interest, etc.) But for analysis and especially research, a human touch stays necessary.” But sometimes you want learning. Sure, we can do more [automation] within A/B testing.
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