Valasys

SEPTEMBER 27, 2019

The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Unbound B2B

JANUARY 11, 2023

Run a SWOT analysis on your competitors B2B marketers should keep one eye on their competitors at all times. Doing your own marketing experiments to collect psychographic information. Investigating demographics on the LinkedIn website. You need to revise your B2B sales plan for 2023 to boost your revenue figures. Strategy 4.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

OCTOBER 26, 2015

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. but more on that later.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. This content should serve three purposes: Rank for keywords with high volume and valuable intent. Setup demographics tracking. SWOT Analysis. Firmographics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85