Content Standard
APRIL 23, 2024
In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. Gone are the days of relying solely on broad demographics to segment customers and target messaging. Go beyond demographics and discover customer behavior, motivations, and pain points.
FunnelEnvy
MARCH 18, 2024
Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Are Buyer Personas Still Important?
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Content Standard
MAY 10, 2019
Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.
SalesIntel
AUGUST 2, 2022
Simply put, “A B2B buyer persona is a key description of your target business and customer that includes all information from demographics to their needs, goals, and even the products they use.” Firmographic segmentation is the grouping of B2B customers based on company characteristics. Customer Segmentation .
Martech
FEBRUARY 11, 2022
Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors.
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