Hubspot

FEBRUARY 24, 2015

It is no longer a world of focus groups and market research teams. Research from IBM reveals that enterprises where the CMO and CIO worked well together were likely to see a 76 percent increase in revenues and profitability, and research from Gartner states the CMO may have a bigger IT budget than that of the CIO.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Sana Commerce

OCTOBER 13, 2023

Looking at customer reviews from various sources like Gartner and G2 , we can get an overview of how customers are comparing platforms to BigCommerce. They also focus on delivering B2B customers a great user experience and a scalable platform. This could come in the form of email surveys or focus groups.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Sana Commerce

AUGUST 21, 2023

For examples of these statistics that could help you build a business case, visit Gartner’s The B2B Buying Journey and our B2B Buyer Report. You could also leverage focus groups for an external point of view.

Optimization 52

Optimization Ideal Customer Profiles B2B Allocation 52

Sprout Social

MARCH 16, 2023

In a Gartner online survey of 283 customer service and support leaders from August–October 2022, 84% of customer service and service support leaders cited customer data and analytics as “very or extremely important” for achieving their organizational goals in 2023. And they’re not alone.

Social Media 102

Social Media Service Media Response Rate 102

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

SalesIntel

AUGUST 2, 2022

Gartner estimates that the average buying group for a complex B2B solution includes six to ten decision-makers. This group of people is referred to as the “buying center.” Firmographics and technographics segmentation can give you a clearer picture of who you should target and how. . Buying Center .

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Sprout Social

JANUARY 20, 2021

According to Gartner , providing customers with information specifically designed to help them advance their purchase has the single biggest impact on driving deal quality that the research firm has ever documented. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Launch Marketing

SEPTEMBER 26, 2019

According to recent Gartner research , when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. Focus groups, 1:1 conversations, open-ended response queries and secondary research are all examples of market data that are invaluable to your initial discovery.

Top of Funnel 48

Top of Funnel Ideal Customer Profiles Practices Product 48

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. Personally, I’m a devout reader of blogs like the Moz Blog , the Content Marketing Institute blog and the Kissmetrics blog.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. This isn’t traditional research involving surveys or focus groups. Customers want to be treated as individuals, not as users, accounts, or prospects.

Work Management 120

Work Management Personalization Marketing Management Marketing AI 120

Online Marketing Institute

JUNE 22, 2009

I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups… Read more… Roger Warner | April 17th, 2007 | no comments Fair Isaac Tech company names are usually pretty bad.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40