Demographics, Eloqua, Lead Qualification and MQL

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

How To Enable B2B Content Bingeing

PathFactory

DECEMBER 17, 2018

As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. Yet most lead qualification models don’t allocate scores based on a person’s actual level of self-education or interest. Traditional lead scoring models don’t take time into account. And that’s a big problem.

Lead Ranking

Lead Ranking Top of Funnel Marketing Qualified Leads MQL

B2B Marketing Zone

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

How To Enable B2B Content Bingeing

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