The Point
OCTOBER 18, 2012
Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).
The Point
AUGUST 27, 2019
is its ability to target specific audience demographics: job title, industry, etc. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – A good rule of thumb is to aim for an audience in a range of 15,000-100,000.
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The Point
JANUARY 29, 2015
A complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out.
The Point
NOVEMBER 15, 2023
Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Are you creating a display ad, an email, social media content, a web page? Sign up for a trial? Does that offer exist today or will new content need to be created?
The Point
MARCH 17, 2015
How has the landscape in display advertising changed in the last 3 years? (AF) For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) I call it the “Searchifcation” of display advertising.
The Point
FEBRUARY 18, 2014
Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising.
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