Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. Use Case #1: Fuel Your Public Relations Team. PR teams are responsible for the world’s image of your company, so it’s essential for them to have instant access to all public commentary and news about your organization.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. However, even after existing content is optimized and promoted online, there is almost always a need for ongoing content creation in order to be competitive.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Vidyard

OCTOBER 27, 2019

Live video is also available on Instagram, YouTube, and a number of live-focused and niche platforms (such as Twitch, which is popular with gamers). It’s particularly popular for demo videos and how-to/tutorial videos. Screen share videos are (you guessed it) recordings of a person’s computer or mobile screen. Record Your Webcam.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68