Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

JULY 16, 2013

Here is an example of an accelerator email campaign: The key is to give leads a reason to act now (in the case of the example email, the prospect would receive a $50 Visa card in exchange for a demo). You should choose late stage offers that help identify purchase intent, such as product demos, buyer’s guides, etc.

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 19, 2014

In the course of Kiip’s extensive research, the company found that marketing during critical moments result in increased engagement, increased happiness, and – most importantly – increased purchase intent. Try: Workshops, Demos. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Inbox Insight

JANUARY 5, 2023

A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ). Intent data provides detailed insights into prospective buyers displaying signs of intent to purchase imminently.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52