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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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What is Lead Enrichment and Why is it Important for your Sales Strategy?

PureB2B

Lead enrichment means acquiring and organizing supporting data for the leads in your database to ensure that they are highly current and accurate, utilizing all available data. Generally, lead enrichment refers to updating information such as business size, industry, job title, phone number, and email address.

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What is Lead Enrichment and Why is it Important for your Sales Strategy?

PureB2B

Lead enrichment means acquiring and organizing supporting data for the leads in your database to ensure that they are highly current and accurate, utilizing all available data. Generally, lead enrichment refers to updating information such as business size, industry, job title, phone number, and email address.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Enhanced Lead Qualification: Understanding the technology stack, organizational characteristics, and buying intent of prospects allows sales teams to prioritize leads more effectively.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. For most organizations, the problems behind launching a sales funnel are central to data management. The focus is visibility and domain authority.

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10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. What Is a Lead-Generation Tool?