The Point

Remove Demo Remove Google Remove Sales Cycle Remove Webinar
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8 Surprising B2B Use Cases for Chatbots

The Point

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. Trial & Demo Conversions. Responding to those specific companies, by name (“Hey Google! Check out our recent Webinar on …”). Lead Nurturing.

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Have Live Webinars Outlived their Usefulness?

The Point

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.