Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. March 13-19, San Francisco, Webinar Marketing World. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. March 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

DemandBase

APRIL 12, 2020

But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few. Just because we first engaged an account at a trade show does not mean the trade show should be credited with the entire deal.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Lattice

JANUARY 6, 2016

If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. Webinar Invitations. Why not show your very best content and assets to your highest scoring leads? Hand-written invitations sent via overnight delivery.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Content4Demand

MAY 21, 2020

During her session , Cheri Keith, Head of Strategy for ON24, highlighted ways to ease into a digital-only environment: Personalize communications for specific accounts; Keep branding consistent to avoid confusion; and Make the presentation/webinar/session available on-demand.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Vidyard

JULY 9, 2020

Unlike a webinar , which is a one-to-many message, events are many-to-many. “My best advice for startups considering events as a new initiative is to think in terms of your event as a minimum viable product (MVP),” says Christine Farrier, Senior Director of Partner and Channel Marketing at Demandbase.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Unlike a webinar , which is a one-to-many message, events are many-to-many. “My best advice for startups considering events as a new initiative is to think in terms of your event as a minimum viable product (MVP),” says Christine Farrier, Senior Director of Partner and Channel Marketing at Demandbase. Even if it’s only virtually.)

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65