Customer Experience Matrix

article thumbnail

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

article thumbnail

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

article thumbnail

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks.

article thumbnail

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month. Genius.com's Genius Pro, a somewhat similar tool that helps sales people track prospect activities, is also priced at $49 per seat.)Compare

Marketo 120
article thumbnail

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. I won’t whine-brag about the amount of work involved but rest assured it was substantial.* Hopefully the result is worth the effort.