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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising.

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7 Influential Business Leaders Speak on the Next Evolution of Account Based Marketing

Engagio

Follow Rob on LinkedIn and Twitter ! We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Follow Stephanie on LinkedIn and Twitter ! Follow Masha on LinkedIn and Twitter ! Follow Ruth on LinkedIn and Twitter !

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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

DemandBase

Personable and relevant outreach is much more likely to gain attention than generic messaging. Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. Allow your intellectual curiosity to shine. Gone are the “hope all is well” days.

Process 90
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Using the scientific method to test digital marketing strategies

ClickZ

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. This in turn allows you to create more personalizedemails, social outreach, and phone calls?, You’ll see lower cost of leads and more engagement. and retarget abandons.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. Salespeople can then focus their outreach on these accounts. 4 – Identify risks and opportunities on your existing customer base.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Engage those accounts with relevant content and outreach. As you engage with key decision makers at target accounts, SMS, web chat, phone, video, and messaging platforms can be a valuable way to connect, both when you're doing outreach and when accounts reach out to you. Demandbase. Twitter Ads. Demandbase.