Circle Studio
NOVEMBER 8, 2018
And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.
KEO Marketing
OCTOBER 3, 2017
According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. In the same study, over 70% of respondents said they spent more of their budgets on ABM in 2016. In one word: results.
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ANNUITAS
MARCH 4, 2014
Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets.”.
DemandBase
AUGUST 18, 2020
How should a B2B marketing leader think about budgeting for ABM? What kind of budget does ABM require? We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. Where can you free up budget?
Engagio
MARCH 20, 2024
Adtech Must Be Designed for B2B Despite the popular 1980’s TV show, you can’t MacGyver your way to B2B advertising success by repurposing mismatched tools built for B2C advertising. You need adtech actually designed and built with B2B in mind. Demandbase isn’t a media agency, nor do we compete with your agency.
Single Grain
APRIL 24, 2023
Twenty20 Visual media company Twenty20 may be breaking ground in the stock image world, but they struggled to convert users into paid subscribers. Digital design is a competitive field, and prospects were choosing the competition. We focused on two core digital marketing strategies: search engine marketing and social media advertising.
Customer Experience Matrix
OCTOBER 8, 2014
But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. This makes it more possible to work across all media to improve targeting, to coordinate messages for each individual, and to measure the incremental impact of each promotion. Journey mapping.
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