Digital B2B Marketing

AUGUST 26, 2013

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

MARCH 25, 2013

Providers: Bizo, Demandbase, Neustar. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. LinkedIn is the gold standard for B2B data, making this one of the most interesting new offerings in my opinion.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

OCTOBER 2, 2012

Possibilities could include: LinkedIn profile-targeted advertising. Both Bizo and Demandbase offer this solution. Depending on your audience, publications like CFO, CIO or Wired may be targeted options. Alternatively, it may be sites or technologies that give you the ability to carve out just your audience. CRM retargeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

APRIL 20, 2016

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year. From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100