The Point
AUGUST 25, 2020
Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.
PathFactory
MAY 20, 2022
Marketing & Sales has evolved well beyond their historic MQL obsession. The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit?
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Full Circle Insights
FEBRUARY 28, 2021
When marketing teams create leads and monitor their progress through the funnel inside the platform the sales team also uses, marketing can identify issues at critical points, such as MQL-to-SAL conversions, and address any problems to expedite lead progress through the funnel. Designing a Lead Lifecycle.
Full Circle Insights
DECEMBER 15, 2020
What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. B2B teams can use this opportunity for a reset so they can achieve great lead management. Designing a Lead Lifecycle.
Full Circle Insights
JUNE 27, 2022
Leading intent data providers in the marketplace such as 6Sense, DemandBase, and Bombora are also in alignment with the significance of Account Based Marketing. Designing a Lead Lifecycle. MQL vs Revenue-Based Demand Planning. Lead to Account Matching Buyer’s Guide. The Elements of Great B2B Lead Management.
Full Circle Insights
JUNE 27, 2022
Leading intent data providers in the marketplace such as 6Sense, DemandBase, and Bombora are also in alignment with the significance of Account Based Marketing. Designing a Lead Lifecycle. MQL vs Revenue-Based Demand Planning. Lead to Account Matching Buyer’s Guide. The Elements of Great B2B Lead Management.
Full Circle Insights
JANUARY 28, 2021
Designing a Lead Lifecycle. MQL vs Revenue-Based Demand Planning. Lead to Account Matching Buyer’s Guide. The Elements of Great B2B Lead Management. Demandbase Attribution Debate Yields Surprises. Leads OR Contacts VS. Leads AND Contacts: REDUX. MQL Velocity – Why It Matters.
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