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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 6: Identify Buyers with First-Party Intent Data and Lead Scoring Today’s B2B marketing technology provides a huge amount of potential to know exactly “who” your buyers are.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?