Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks.

B to B 120

B to B netFactor Media SEM 120

B2B Marketing Analytics

APRIL 12, 2023

A combination of these 2 dimensions gives the 3rd dimension, which is the actual lead score that is used to prioritize engaged leads for follow-up by the sales or telemarketing teams. Intent data refers to information about a lead’s behavior and activities that suggest they are in the market for a particular product or service.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Management 52

DemandBase

JULY 21, 2020

This allows us to process far more information than humans can, and thus better predict the propensity to buy. Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Full Circle Insights

APRIL 15, 2021

Meeting cadence would depend on the length of the agile sprint, but here’s how measurement sprint meetings would typically unfold: Meetings include core people from marketing operations, sales operations, demand gen, sales development/telemarketing, etc. Demandbase Attribution Debate Yields Surprises.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85