Biznology

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5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

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Named account marketing: new tools and techniques to reach a limited universe

Biznology

Expensive, to be sure, but well worth it for hard-to-get information like additional contacts, job titles, buying role, and direct phone numbers. Another approach, albeit less productive, is LinkedIn research. Demandbase, for example, offers a platform that enables this kind of personalization, as well as IP-address driven banner ads.

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