B2B Online Advertising: Improve Targeting by 10x (or more!)
Digital B2B Marketing
OCTOBER 18, 2012
Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client.
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