DemandBase, Google, netFactor and Process

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Plus you can research trigger events with Google. DemandBase has a similar structure. I like the search engine and search phrase features. Here’s ReachForce.

Lead Generation

Lead Generation Reachforce Lead Scoring Lead Ranking

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker

OpenTracker LeadGenesys LEADSExplorer ReadyContacts

B2B Marketing Zone

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

Getting More Out of Each Click with "Post-Click Marketing"

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