Engagio

MARCH 29, 2021

Harnessing intent for personalized messages that resonate. So how do we deliver personalization that captures our target accounts’ attention? It comes down to knowing the right information about the account and the buying personas at the account. The case for personalization. Three tips for personalized site experiences.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

The Point

AUGUST 25, 2020

What information do you have on those contacts and when was the data last updated? . – To what extent do you have contact data already in place for target personas within target accounts? – What technologies are available to support an ABM initiative?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That must change.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Aberdeen

JANUARY 22, 2019

Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. This includes a targeting solution , an engagement / personalization solution, and a conversion solution. DiscoverOrg. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

SEPTEMBER 6, 2019

Let’s be real, your company’s website is your customer 1st point of contact and the most valuable tool for generating MQL’s and SQL’s. You’ll want to maximize your website for micro-targeting and screening out “the 82% of website visitors that are not your potential customers”. Don’t judge an eBook by its cover.

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. When you search for something or visit a website, you are expressing an interest in that topic. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67