Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” Our prompt was: “List 10 things that people love about Demandbase.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Only B2B

OCTOBER 13, 2021

They claim that too many advertisements and emails overwhelm customers, adding to the pile of marketing clutter. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. ZoomInfo provides intent signals on your terms.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

DemandBase

MARCH 23, 2020

Now more than ever, we can’t afford to have leaks in the funnel. Sales and marketing should both engage accounts across the full funnel. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DemandBase

APRIL 3, 2019

52 percent listed better understanding of buyer intent. Study participants planning for AI list top-of funnel applications as priorities. 54% list improving the reach or efficiency of digital advertising. 46% list capturing intent signals from accounts or individuals.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71