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6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. As Mark Hurd pointed out, “I can Tweet. Those who don’t, won’t.” The customer experience is broken.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).