article thumbnail

2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

article thumbnail

Demandbase ABM Innovation Summit 2019

SWZD

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing. Here’s my take….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is account-based marketing today and how has the space evolved?

Martech

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

article thumbnail

How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations.

article thumbnail

Account Based Marketing: A Game Changer Of Marketing World

Only B2B

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers. Triblio is acquired by IDG.

article thumbnail

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

article thumbnail

Sales Scoop: Tips for Personalization Within Buying Committees, A Key Outreach Strategy in the 1:Few

DemandBase

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Focusing on clusters of 5-25 accounts provides sales teams with the opportunity to catch their prospects’ attention with relevant content and efficiently drive pipeline. Personalization: It’s Not Just Jargon.