KoMarketing Associates

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Report: 40% of Marketers Using AI are Seeing Heightened Sales and Marketing Performance

KoMarketing Associates

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.