Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. Use past data in combination with buyer intent data to level up your retention effort, focusing on existing customers to upsell and cross-sell new products to them?

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Metadata

MARCH 25, 2021

Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Why should you care?

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Why should you care?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59