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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

For instance, HubSpot , where I work now , acquired Performable relatively early on. Firms that were or are now public: Google, HubSpot, Liveperson, Marin Software, Salesforce, Tableau, and Teradata. If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. The trick is to know how to improve.

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16 marketing automation platforms your organization should consider

Martech

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. A screenshot of HubSpot’s marketing automation platform (via HubSpot). HubSpot serves B2B and B2C customers, mostly mid-market and scaling SMBs.