Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Each lead can be tagged with multiple lead types.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Online Marketing Institute

JUNE 30, 2009

Twitter, unfortunately is likely to follow if unchecked. There is of course a lot more than deliverability that goes into an email service provider evaluation (feature set, ease of use, services component, etc.) One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Really great content around B2B Marketing again this month.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40