Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories. The system can also create Facebook landing pages and track visitors to them. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Case Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. Sadly, some vendors didn't get the memo and have built products that straddle my categories. Users build emails and Web pages by positioning objects (text, data entry fields, images, etc.)

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40