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Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

  We explored so far experience creation , BIG insights , demand fulfillment , and buyer networks.  Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals.    ( Image by Kenny Madden © All rights reserved ). . 

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How your enterprise social platform enables the information marketplace

Biznology

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it. Well, good luck with that.

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How to Optimize Your E-commerce Site for Revenue

Convert

E-commerce fulfillment costs have always been higher, but in the wake of the pandemic induced supply chain disruption, rising costs are eating into profit margins. The economics around e-commerce are changing, and rising demand has brands struggling to fulfill them. Supply Chain Optimization. IT Modernization and Big Data.

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How to Optimize Your E-commerce Site for Revenue

Convert

E-commerce fulfillment costs have always been higher, but in the wake of the pandemic induced supply chain disruption, rising costs are eating into profit margins. The economics around e-commerce are changing, and rising demand has brands struggling to fulfill them. Supply Chain Optimization. IT Modernization and Big Data.