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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it.

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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)