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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it. Learn From the Pros.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it.

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Behind every great bit of marketing is great data

DotDigital

Your new and existing contacts expect (often demand) only the most relevant content to be delivered to them. Take dwell time: you can work out which customers act on impulse and which ones like to do their homework before making a purchase. We’ve seen open rates jump by 20% when you personalize based on where customers are.

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

Statistics show the segmented email campaigns have an open rate that is 14.32% higher. They’re dynamic, as opposed to static landing pages and demand interaction from the user. Having a quiz about ‘ Which Major Should I Study ’ will not only increase dwell time on your website but also increase conversions. Display Ads.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). Using the word “video” in an email subject line increases open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to Syndacast.

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7 Things Marketers Muck Up When Communicating Results to Their CEO

Hubspot

More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report ). Everything from blog subscribers to email open rate to revenue pipeline.