SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. B2B display advertising can effectively nurture leads and create demand among your target audience. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

ABM in Action

MAY 18, 2023

They won years ago using a similar methodology where they discredited outbound and suggested utilizing inbound marketing or demand generation instead — conveniently positioning their own tools as the replacement. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

Intent 72

Intent Buy Account Based Marketing ABM 72

DiscoverOrg

AUGUST 7, 2018

Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Demand Gen Report, 2016). Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! (a What this really looks like: 2. Intent Data. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. A higher success rate at the top of the funnel means compounding returns through later stages.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

DiscoverOrg

AUGUST 7, 2018

Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Demand Gen Report, 2016). Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Terminus

SEPTEMBER 21, 2017

Jenny Coupe’s team at SOASTA, an Akamai company, started out using account-based marketing to generate demand but quickly realized they had an opportunity to use it for pipeline acceleration as well. “We One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data.

Account Based Marketing 30

Account Based Marketing Sales Cycle Template Top of Funnel 30

DealSignal

JANUARY 25, 2023

For this ABM tactic to be effective, it’s essential to start with clean, accurate, and updated data. Using a third-party AI-driven data platform , such as DealSignal’s Contact Discovery tool , can help you verify contact accuracy on demand and receive enriched contact attributes.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84