Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. I do have a minor ulterior motive in posting this list. If it's used widely, buyers and vendors both benefit.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

JULY 28, 2009

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. I’m really curious to learn what you think (on the assumption that “you”, the readers of this blog, include many demand generation vendors and users). Please comment and ask others to comment as well.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

DECEMBER 16, 2013

Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. for cohesive campaigns and promotions. 1) Remove political barriers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28