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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution. publishing.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on. Microsites. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. for cohesive campaigns and promotions. Case Studies.