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Remove persona sales

Biznology

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Getting to ABM: notes from the field

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. You might think of that as sales operations.

Top of Funnel 164
Top of Funnel Account Based Marketing ABM Lead Ranking 164
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The state of B2B marketing in Asia—moving toward digital

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. That puts pressure on margins. One is cost.

Demand Generation Agencies 80
Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80
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