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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Content Marketing. eMarketing Strategies for the Complex Sale.

Demand Generation 100
Demand Generation Lead Generation Demand Generation 100
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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The clash of the social media know-nothings - grow - Practical Marketing Solutions , July 25, 2010 The know-nothings. Every Cash flow.

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