ViewPoint

JANUARY 4, 2018

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.

Cost per Lead 204

Cost per Lead Cost PointClear Sales Qualified Leads 204

NuSpark Consulting

JANUARY 21, 2012

The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement. Demand Generation and Lead Process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

JULY 10, 2012

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. Understanding this can help you pinpoint your marketing investments and generate better than average results.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

JANUARY 22, 2016

Kyle Porter – Sales Loft : Account-based approach will have prospectors, inside sales reps, AE’s and top of the funnel demand generation professionals focused on a set of very relevant and highly targeted accounts. What sales needs to do is to let marketing enjoy a few wins.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Heinz Marketing

APRIL 22, 2019

Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. Can you talk a little bit about sort of your approach to, I guess whether you would call an appaudointment setting or approach to sort of demand generation for sales organizations. What led to this?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. CPL drives marketers to outsource demand generation to unskilled contract telemarketers or to purchase lists of dubious quality. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

B2B Marketing Zone Posts

AUGUST 3, 2010

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?

Ning 40

Ning Paid Content Facebook Sales Management 40